Eldar Shafir is William Stewart Tod Professor of Psychology and Public Affairs, the Inaugural Director of Princeton’s Center for Behavioral Science and Public Policy, and co-founder and scientific director at ideas42, a social science R&D lab. He studies cognitive science, decision-making, and behavioral economics. His recent research has focused on decision-making in contexts of poverty and on the application of behavioral research to policy. He is Past President of the Society for Judgment and Decision Making, a member of the Russell Sage Foundation Behavioral Economics Roundtable, a Senior Fellow of the Canadian Institute for Advanced Research, and Vice-Chair of the World Economic Forum’s Global Agenda Council on Behaviour. In January of 2012, President Barack Obama appointed him to the President’s Advisory Council on Financial Capability. He was named one of Foreign Policy Magazine’s 100 Leading Global Thinkers of 2013. He recently edited a book called “The Behavioral Foundations of Public Policy,” (2012), and co-authored, with economist Sendhil Mullainathan, the book, “Scarcity: Why Having Too Little Means So Much,” (2013). He received his B.A. from Brown University and his Ph.D. from the Massachusetts Institute of Technology.