Citation:
Chintagunta, Pradeep K., and Bo E. Honoré. 1996. “Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit model.” International Journal of Research in Marketing 13 (1): 1 - 15.
Bo Honoré
Class of 1913 Professor of Political Economy, Professor of Economics
Department of Economics, Julis Romo Rabinowitz Building
Princeton, NJ 08544
